Having worked with Mobo for many years, we were always going to come back to Mobo when we felt like we needed to rebrand our company. We know we're in safe hands when we're working with the Mobo team.
Daniel Ford, Manager at Regency
As the leading provider of luxury vehicle rental services, Regency was a fabulous brand to work alongside, requesting a corporate tone that also got people excited. Combining B2B and B2C objectives, this project included many of our services, the main being branding, web design, web development, system development, content creation and off-age SEO.
Requiring the efforts of the whole team, our mission was to showcase the ethos of the business online; sophistication and great customer service. Through a clean design and minimalist layout, we ensured the design was not too fussy, making it easy it navigate. Drawing users' eyes to the cars themselves, our focus was user experience, using our knowledge of the vehicle rental market to create a website that looked and performed beautifully.
From reviews and online quote systems to blog posts and FAQs, Regency.co.uk is now bursting with information for those looking to rent a luxury car.
After conducting research into the brand's users, we found that the majority of customers were looking for cars for prolific events such as weddings, proms, birthday parties, corporate events etc. With such events requiring a great deal of planning, we wanted to showcase Regency's knowledge on the subject of car rental, positioning the brand as a leader within this competitive market” says MOBO's lead designer on the project.
Having received some wonderful feedback with regards to aesthetics as well as performance, we are thoroughly enjoying working with Regency on an ongoing basis, watching Regency climb the Google ranks on a daily basis.